Christmas 2011: Retailers Offering Guaranteed Christmas Delivery

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Making a commitment to guarantee pre-Christmas delivery is one of the most important promises that a company will make all year. For many of us, Christmas is one of the biggest events of the year and households all over the world strive to ensure that the 25th December is the perfect festive occasion. A key ingredient of this is making sure that all gifts for friends and families are in place so as to avoid the embarrassment of having to inform your loved one that their Christmas present is “in the post”. Twenty years ago consumers didn’t have the same issue – at least, not to the same extent. Before the internet was such a mainstream tool for shopping, customers would have no choice other than to visit the physical retail outlets and come away with the goods they have purchased in-hand. In some instances deliveries would then need to occur, but only a fraction in comparison to the modern day.

Internet shopping has proved to be a much more accessible way to shop as it allows a customer to instantly compare prices across hundreds of stores within seconds, ensuring that they secure the best prices possible. For those of us with large families we know only too well how expensive Christmas can be, so any money saved is a huge bonus – which is why such a high percentage of consumers now do their Christmas shopping online. The downside of this is that 99% of all orders will have to be delivered to your doorstep; this then takes out of your hands the physical date that you will have the goods in your possession.

Subsequently there is a lot of trust placed upon the retailer by the consumer, so the pressure is on for them to deliver on their guarantee. Failure to do so will likely cause a huge amount of upset and negative feelings towards the company, as it will potentially ruin an individual’s Christmas. The introduction of the internet and online review sites allows customers to express their goodwill or displeasure towards a company and its services online instantly – which is then immediately accessible to millions of users worldwide. This has created even more of an emphasis on the modern day business to ensure they offer the highest levels of customer service, as one false move could cause their reputation to be jeopardised in a matter of minutes.

For those companies that fulfil their promises and ensure all goods are delivered before Christmas as guaranteed, the holiday season will prove to be a fruitful period – both financially, as well as enhancing their reputation as a reliable retailer that consumers can trust. This kind of reputation is absolutely priceless to a company, so the importance of this commitment cannot be underestimated.

Home Improvement Magazines: Don’t Move… Improve!

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Moving homes is certainly not cheap. More and more, people are looking to take on home improvement projects rather than tackling the property market. But where do you begin? Whether it’s a bathroom makeover, a whole new kitchen or perhaps a loft conversion, it’s a good idea to get some inspiration before you begin. Home improvement magazines are designed to offer exactly that: advice, tips and techniques that inspire without prompting you to spend a fortune. Home improvement magazines are also great for providing step-by-step templates of how to tackle small projects. From planning your budget, to researching different costs, skills and materials, most home improvement magazines promise to cover all issues!

Of course home improvement can carry very different meanings for different people. One person might be planning to completely revamp the downstairs layout of their home, and the next could simply want to install a new bathroom. Home improvement magazines such as Celebrity Home Angels aim to address a number of issues, so whatever you’re planning to do, there’s bound to be something relevant. Home improvement magazines often outline various projects that other people have undertaken, so you can gain an insight into how they managed to transform their home and importantly how much it set them back. As well as being crammed full with glossy pictures of beautiful properties, home improvement magazines often offer the latest in design news so that you can ensure your improvements are bang-up-to-date.

So, if you’re thinking of improving your living space, why not take a look at some of the many home improvement magazines on offer? Even if you’re simply redecorating, you can uncover some innovative and inspirational ideas that will ensure your house remains stylish for years and years to come.

New British Game Shooting Book from Shooting Coach John King

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John King the world–renowned shooting coach has just published his latest book titled “Game Shooting from Scratch”.

This book is a first in many ways; the first book on Game Shooting to be published in Britain for over 20 years, a first in that it presents the various types of modern game bird shooting currently taking place in Britain and finally describing a typical formal ‘driven’ game shooting day in comprehensive but simple detail.

The theme throughout the chapters mirrors the programme followed by the many hundreds of pupils introduced and coached by John King in preparation for their game shooting.

Each chapter takes the pupil through a series of typical game shooting lessons with great emphasis on safety and correct etiquette in the shooting field. The techniques explained in the lessons are supported with great clarity by professionally produced diagrams.

The lessons chapters will be of equal worth to beginners and experienced shots alike. The experienced shots will particularly appreciate the tips about how to cope with challenges of driven Pheasant and Partridge shooting including mastering the ‘high birds’.

Other chapters cover topics ranging from a typical formal driven day as a participating gun, shooting safety and the final chapter treats the reader to a variety of mouth watering, game bird recipes provided by John’s local game cooking expert.

The author John King said: “When writing the book, as with my other shooting titles, I’ve ensured jargon and common terminology are introduced and explained in a friendly relaxed style – in the same manner I would when coaching face-to-face.

“British Game Shooting is such an exciting sport and I feel privileged to have coached so many involved. From those tens of thousands of lessons, I have learnt so much, which has in turn enabled me to write this book. I hope it will be a valid addition to all the libraries of field sports followers.”

The book is available for purchase at www.johnkingcoaching.com. Recommended retail price £34.99

About the author:

John’s first Clay Pigeon shooting book published 1991 became a classic and sold consistently in the UK and USA until he published his “ Clay Shooting For Beginners And Enthusiasts ”book and launched his “ Clay Shooting From Scratch” DVD 2009: Both now No. 1 sellers and being sold in 12 countries.

The Importance of Good Customer Service

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The importance of customer service certainly cannot be underestimated, particularly in modern times. Gone are the days that customers were merely satisfied paying for a good product; the modern consumer is interested in the whole package the company provide – a large ingredient of which is good levels of customer service. Building a strong brand image is crucial to a company in order to encourage repeat custom and encourage customers to share their experience with their friends, relatives and peers.

Word-of-mouth is surely the most trusted source of information when a consumer makes their decision about the company that is right for them as it is information that has usually come directly from someone they know and trust who has had first-hand experience with the company. The main factor that will put off a potential new customer from spending their hard earned money with an untried company is the fear that they will provide a poor service and will let them down. Some consumers may be willing to take the gamble but most will choose not to without some form of assurances and in today’s age this will often come in the form of a review website. They may not know the person providing the review but they can rest assured that for the most part they will be impartial and a company with a strong level of positive customer feedback can convince the modern day shopper to put his faith in the company.

The importance of good customer service has been highlighted by the success of programs such as Watchdog, which are entirely based around the quality of customer service. Coupled with this we have witnessed an explosion in online based customer review sites over the past 12 months sprouting sites such as TrustPilot, whose sole business model involves collating customer service reviews from companies across a wide range of verticals – from Furniture Reviews to Money Reviews to Public Service Reviews. Moving away from the traditional product review model, one only has to look at the influence a sites such as TrustPilot and Money Saving Expert have to see the impact customer service review sites are having in the purchase cycle of consumers.

Overall, customer service is one of the most significant ingredients of the marketing mix for products and services. Great customer care is fundamental to building customer loyalty. No customers means no sales, and ultimately no business. Good service it seems has surpassed good product, or at the very least is as equally important to consumers.

Oak Furniture Land Unveils Debut TV Advert

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Fast-growing hardwood furniture retailer, www.oakfurnitureland.co.uk, launches its first ever TV advertising campaign to raise brand awareness and support their nationwide store expansion plans
The UK’s largest retailer of solid hardwood furniture, Oak Furniture Land, has announced the release of their first television ad. The 30-second advert premieres on 14th August and will run for two weeks across several national channels.

Produced by Wordley Production Partners, the advert aims to raise brand awareness and reinforce the company’s core selling point: ‘No veneers, no chipboard – just solid hardwood’. It depicts a couple exploring an Oak Furniture Land showroom for the first time. With a sense of mischief, the husband is keen to inspect the quality of the furniture; even going as far as lifting a dining table to feel its weight. Clearly impressed with the furniture, the ad concludes with the couple jumping onto one of the beds and a pan shot of the Oak Furniture Land Thurrock showroom.

The ad also highlights Oak Furniture Land’s free delivery service and interest free finance options (up to three years interest-free credit or buy now, pay later on all purchases over £600). It showcases just a few of the many products available, including a distinctive Rustic Solid Oak Sideboard (£359) and Solid Oak Extending Dining Table with six Leather Scroll Back Chairs (£699). Tabitha Penny, Head of Marketing for Oak Furniture Land, comments:-

“We’re very excited about Oak Furniture Land’s debut TV advert. Following the tremendous success of our new showrooms, we decided that now would be a good time to support our growth with a TV campaign. The objective of the commercial is to raise awareness of our brand and drive viewers to our website at Oakfurnitureland.co.uk. We aim to show off the quality of our products and their fantastic, highly competitive prices.

All our furniture is handcrafted by skilled craftsmen using traditional dovetail joints – we don’t use chipboard, MDF or veneers in any of our products. Oak Furniture Land is currently experiencing double-digit like-for-like sales growth and we intend to maintain this pace until our brand is firmly established as a household name.”
For more information on Oak Furniture Land and its debut TV advertising campaign, visit www.oakfurnitureland.co.uk/category/tv-advertising/
About Oak Furniture Land:

Recognised for quality, value and choice, Oak Furniture Land is the largest retailer in the UK to make hardwood furniture directly. Everything is designed and crafted in-house and delivered, free of charge, direct to the customer’s room of choice.

This approach allows the company to cut out the middle man; and reflect these savings in their highly competitive prices. Oak Furniture Land was recognised as one of the UK’s fastest growing private companies by the Fast Track 100 in association with The Sunday Times. Published on the 5th December 2010, the Sunday Times Fast Track 100 ranked the company number 34 in the league table.

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