Thoughts from the Shelf

Fast-growing hardwood furniture retailer, www.oakfurnitureland.co.uk, launches its first ever TV advertising campaign to raise brand awareness and support their nationwide store expansion plans
The UK’s largest retailer of solid hardwood furniture, Oak Furniture Land, has announced the release of their first television ad. The 30-second advert premieres on 14th August and will run for two weeks across several national channels.

Produced by Wordley Production Partners, the advert aims to raise brand awareness and reinforce the company’s core selling point: ‘No veneers, no chipboard – just solid hardwood’. It depicts a couple exploring an Oak Furniture Land showroom for the first time. With a sense of mischief, the husband is keen to inspect the quality of the furniture; even going as far as lifting a dining table to feel its weight. Clearly impressed with the furniture, the ad concludes with the couple jumping onto one of the beds and a pan shot of the Oak Furniture Land Thurrock showroom.

The ad also highlights Oak Furniture Land’s free delivery service and interest free finance options (up to three years interest-free credit or buy now, pay later on all purchases over £600). It showcases just a few of the many products available, including a distinctive Rustic Solid Oak Sideboard (£359) and Solid Oak Extending Dining Table with six Leather Scroll Back Chairs (£699). Tabitha Penny, Head of Marketing for Oak Furniture Land, comments:-

“We’re very excited about Oak Furniture Land’s debut TV advert. Following the tremendous success of our new showrooms, we decided that now would be a good time to support our growth with a TV campaign. The objective of the commercial is to raise awareness of our brand and drive viewers to our website at Oakfurnitureland.co.uk. We aim to show off the quality of our products and their fantastic, highly competitive prices.

All our furniture is handcrafted by skilled craftsmen using traditional dovetail joints – we don’t use chipboard, MDF or veneers in any of our products. Oak Furniture Land is currently experiencing double-digit like-for-like sales growth and we intend to maintain this pace until our brand is firmly established as a household name.”
For more information on Oak Furniture Land and its debut TV advertising campaign, visit www.oakfurnitureland.co.uk/category/tv-advertising/
About Oak Furniture Land:

Recognised for quality, value and choice, Oak Furniture Land is the largest retailer in the UK to make hardwood furniture directly. Everything is designed and crafted in-house and delivered, free of charge, direct to the customer’s room of choice.

This approach allows the company to cut out the middle man; and reflect these savings in their highly competitive prices. Oak Furniture Land was recognised as one of the UK’s fastest growing private companies by the Fast Track 100 in association with The Sunday Times. Published on the 5th December 2010, the Sunday Times Fast Track 100 ranked the company number 34 in the league table.

And we’re back. . .

Problematic query caused some interruption.

Statistically, the main cause of death in motorcycle accidents is to bikers’ vital organs. Access Legal News.

Riders involved in motorbike accidents are 40 times more likely to be killed or injured than car drivers or passengers.

The recent introduction of the airbag jacket aims to protect bikers’ vital organs, neck and spine, over and above the level a normal jacket would.

Most bike accidents end with motorcyclist and motorbike parting company, with the rider making their own way down the street.

So it was decided that an effective airbag had to be mounted on the rider, not the motorcycle.   The aim is to cushion the initial blow when the rider hits the road and to continue to offer protection as the rider continues to make contact with the road, which can be for some time. See this video for a demonstration of the airbag jacket in action

80% of motorbike accidents are caused by the negligence of someone else and riders can consider making a claim for compensation for personal injury or loss.

Access Legal are lawyers who have a specialist motorbike accident claims team that can give advice about collecting evidence and making a claim for compensation and help bikers recover damages from third parties.

When targeting regional markets there are several tools you can utilise to get a near instant footprint.

Google maps is the obvious choice many business’ with bricks and mortar premises to support localised search strategies, but often overlooked is the impact regionalised PPC campaigns can have.
Targeting regional search campaigns around a particular region can yield impressive CTR and Conversion rates. Now imagine you have a national business with no physical premises, is there anything stopping you targeting numerous localities?
Micro-sites targeting local search queries can also prove successful for organic listing that are often targeting niche local terms.

Furniture Plus Online