Christmas 2011: Retailers Offering Guaranteed Christmas Delivery

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Making a commitment to guarantee pre-Christmas delivery is one of the most important promises that a company will make all year. For many of us, Christmas is one of the biggest events of the year and households all over the world strive to ensure that the 25th December is the perfect festive occasion. A key ingredient of this is making sure that all gifts for friends and families are in place so as to avoid the embarrassment of having to inform your loved one that their Christmas present is “in the post”. Twenty years ago consumers didn’t have the same issue – at least, not to the same extent. Before the internet was such a mainstream tool for shopping, customers would have no choice other than to visit the physical retail outlets and come away with the goods they have purchased in-hand. In some instances deliveries would then need to occur, but only a fraction in comparison to the modern day.

Internet shopping has proved to be a much more accessible way to shop as it allows a customer to instantly compare prices across hundreds of stores within seconds, ensuring that they secure the best prices possible. For those of us with large families we know only too well how expensive Christmas can be, so any money saved is a huge bonus – which is why such a high percentage of consumers now do their Christmas shopping online. The downside of this is that 99% of all orders will have to be delivered to your doorstep; this then takes out of your hands the physical date that you will have the goods in your possession.

Subsequently there is a lot of trust placed upon the retailer by the consumer, so the pressure is on for them to deliver on their guarantee. Failure to do so will likely cause a huge amount of upset and negative feelings towards the company, as it will potentially ruin an individual’s Christmas. The introduction of the internet and online review sites allows customers to express their goodwill or displeasure towards a company and its services online instantly – which is then immediately accessible to millions of users worldwide. This has created even more of an emphasis on the modern day business to ensure they offer the highest levels of customer service, as one false move could cause their reputation to be jeopardised in a matter of minutes.

For those companies that fulfil their promises and ensure all goods are delivered before Christmas as guaranteed, the holiday season will prove to be a fruitful period – both financially, as well as enhancing their reputation as a reliable retailer that consumers can trust. This kind of reputation is absolutely priceless to a company, so the importance of this commitment cannot be underestimated.

The Impact Video has on Conversion

Online Shopping, Social Networking, The Interwebs 73 Comments »

Let’s Tweet together

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Now it seems that offering there is a new way to increase the audience you have on social networking site Twitter. The BBC today released news of a Australian social media marketing company uSocial offering a unique service.

uSocial is offering companies a paid service that will find followers for users of the micro-blogging service for a fee starting at $87 (£53) for 1,000. The companies offer packages that go up to 100,000 people, a significant boost to the audience companies can market through Twitter.

uSocial will find potential followers by searching Twitter and working out what individual users are interested in. USocial will also profile where people are so it can more closely match users with feeds they might want to follow.

USocial then sends messages to potential followers telling them about the new Twitter user they might want to follow.

“It’s up to the user to follow them or not,” said Mr Hill. He added that uSocial continues to look for followers until the specified number had signed up.

“A woman who runs yoga classes is one of our clients,” he said. “So are some religious organisations including one man that just wants to get the word out about God.”

“Twitter started as a way for just friends to keep in touch,” said Mr Hill. “As with any social media site once they get big, every business or marketer jumps on the bandwagon.”

The estimates value put on a follower on Twitter is 10 cents a month for a company that gets a user to sign up. The money would be made from adverts and sales on websites that followers click through to.

Save Money, Shop Online

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With the economy being in the dreadful state it is in at the moment it is no surprise, of course, that more and more people are looking for ways to save money and get themselves some good, cheap deals. One of the best places to do this is online. It is quick and easy and there are so many websites available that can offer you cheap deals. Here at The Shelf we have put together examples of some of the best places to find cheap deals online.

Pricegrabber.co.uk is one of the best websites when looking for cheap deals online. They have great offers on all types of products including electronics, video games, toys, cameras, furniture and indoor appliances. The website is very easy to use. Simply click on the group that has the type of item you need and you are presented with a list along with prices.

If you are planning to book a holiday for later in the year, now is the best time, as tickets will increase in price nearer the time. Expedia travel.com has some great deals on travel prices. Whether you plan to travel by plane or ferry or you need cheap car rental, Expedia.com have plenty of great offers and their website is very simple to use.

Easyjet also have some fantastic deals and, again, their website is also very easy to use. With their great deals on holidays you could save yourself a whole bundle of money with plenty left over to use as spending money.

Ebay is probably the best place to find yourself some brilliant cheap deals. There are thousands of new items being auctioned everyday and even luxuries such as designer brands, not to mention more necessary things such as a new car, can be bought for more than half the usual price in some cases. You can even get items for around the house such as a TV cabinets and other flat screen TV wall mounts.

Online shopping is becoming more and more popular and retailers, such as Next, have picked up on this. You can now buy all sorts of items of clothing online most of the time at a much better rate than in store.

Comparison websites are designed specifically for the purpose of finding yourself cheap deals online. Nextag.com and mysimon.com are two very good examples. They compare thousands of websites to ensure you find yourself the best deal.

Voucher sites are a great new craze that hundreds of people are using to save themselves some much needed cash. You simply click on the item you wish to purchase and you are given a code for some money off vouchers.

If you are a person who is very much into their reading you will also be looking to buy cheap books. The best way to do this is by buying second hand books online. Amazon.com have a great range of very cheap second hand books mostly in very good condition as do play.com.

The most important thing to remember when you are purchasing an item online is to always make sure you check all the deals available to you before you pay for anything. You never know if there is a cheaper deal that you may have missed out on.

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