A record of Google updates that suggest the search giant is actively pushing users away from long tail searches. As long suspected these queries are harder monetise. By driving more users to generic queries it inevitably increases the cost for advertisers on Google’s proven ad platform.
The importance of customer service certainly cannot be underestimated, particularly in modern times. Gone are the days that customers were merely satisfied paying for a good product; the modern consumer is interested in the whole package the company provide – a large ingredient of which is good levels of customer service. Building a strong brand image is crucial to a company in order to encourage repeat custom and encourage customers to share their experience with their friends, relatives and peers.
Word-of-mouth is surely the most trusted source of information when a consumer makes their decision about the company that is right for them as it is information that has usually come directly from someone they know and trust who has had first-hand experience with the company. The main factor that will put off a potential new customer from spending their hard earned money with an untried company is the fear that they will provide a poor service and will let them down. Some consumers may be willing to take the gamble but most will choose not to without some form of assurances and in today’s age this will often come in the form of a review website. They may not know the person providing the review but they can rest assured that for the most part they will be impartial and a company with a strong level of positive customer feedback can convince the modern day shopper to put his faith in the company.
The importance of good customer service has been highlighted by the success of programs such as Watchdog, which are entirely based around the quality of customer service. Coupled with this we have witnessed an explosion in online based customer review sites over the past 12 months sprouting sites such as TrustPilot, whose sole business model involves collating customer service reviews from companies across a wide range of verticals – from Furniture Reviews to Money Reviews to Public Service Reviews. Moving away from the traditional product review model, one only has to look at the influence a sites such as TrustPilot and Money Saving Expert have to see the impact customer service review sites are having in the purchase cycle of consumers.
Overall, customer service is one of the most significant ingredients of the marketing mix for products and services. Great customer care is fundamental to building customer loyalty. No customers means no sales, and ultimately no business. Good service it seems has surpassed good product, or at the very least is as equally important to consumers.
And we’re back. . .
Problematic query caused some interruption.
Statistically, the main cause of death in motorcycle accidents is to bikers’ vital organs. Access Legal News.
Riders involved in motorbike accidents are 40 times more likely to be killed or injured than car drivers or passengers.
The recent introduction of the airbag jacket aims to protect bikers’ vital organs, neck and spine, over and above the level a normal jacket would.
Most bike accidents end with motorcyclist and motorbike parting company, with the rider making their own way down the street.
So it was decided that an effective airbag had to be mounted on the rider, not the motorcycle. The aim is to cushion the initial blow when the rider hits the road and to continue to offer protection as the rider continues to make contact with the road, which can be for some time. See this video for a demonstration of the airbag jacket in action
80% of motorbike accidents are caused by the negligence of someone else and riders can consider making a claim for compensation for personal injury or loss.
Access Legal are lawyers who have a specialist motorbike accident claims team that can give advice about collecting evidence and making a claim for compensation and help bikers recover damages from third parties.
In our introduction to affiliate marketing we are taking a case study to view how an affiliate management system can boost a sites reach to customers as well as earn webmasters an extra dollar a day.
The first thing in partaking in affiliate marketing is registering with an affiliate network. There are many to choose from and commission rates of merchants registered to each network vary hugely.
To name a few of the leading affiliate networks – Affiliate Future, Affiliate Window, Commission Junction and Trade Doubler – all have a huge selection of merchants signed up and offer an array of affiliate options.
There are several ways to partake in an affiliate campaign, decide on a merchant first or to make monetise an existing site. If you choose to monetise and existing site you may find yourself in a particular niche receiving highly targeted traffic. You only problem therefore is to select appropriate merchants whose product would best suit your established audience.
To target an audience from scratch you will first have to research the sector in order to select an area that either interests you the most as the webmaster, or most likely would has the potential to make you the most money.
When identifying a sector to target you should identify and evaluate several areas. The commission rate offered by leading merchants in that sector is important to you as an affiliate, as you will want to link to sites with the most appealing product ranges in order to boost conversion. The competitiveness of the sector is also important if you are entering a market and trying to establish yourself.
Lastly you should research as much site centric data as possible including the average basket size of merchants as well as conversion rates. Most leading merchants will advertise this data in order to encourage affiliate sign ups, but it’s essential to get the biggest slice of the pie by sending visitors to sites that you can trust will convert users with good average basket values.
As one case study Oak Furniture Land are a leading merchant on both Affiliate Future and Affiliate Window. With an average shopping basket size is over £700 and 2% ecommerce conversion rate, an established audience convert high value orders due to amazing prices on coffee tables, sideboards and other hardwood furniture.
We will view next time third party affiliate management and affiliate marketing in the social sphere and how that can affect you potential earnings. This particular merchant’s affiliate program is run by Existem and direct affiliation is also an option.
Recent Comments