Furniture Village recently launched a new mobile website with the intention of harvesting increased levels of web users on mobile devices.
As of November 2011, 91.4 million people in the United States owned smartphones, according to comScore which is estimated to have now exceeded 100 Million.
Since it’s launch, the average basket value on Furniture Village’s mobile website is reported to have surpassed that of its main website.
The retailer attributes the new peak in average basket value to the accessibility and usability of its mobile retailing website, which it launched after Christmas and developed with mobile specialists We Love Mobile.
The teams worked together to create a site with fewer ‘taps to purchase’ than many existing mobile retail sites. Now, over one in five online visitors to Furniture Village’s website come from a mobile device such as a smartphone or a tablet.
Commenting on the success of the launch, Charlie Harrison, head of eCommerce at Furniture Village said: “The mobile website has created a new shopping experience for our customers. It’s not an uncommon sight to see someone sat on the very sofa that they’re looking at on their phone.
“We wanted to make buying furniture as easy as possible for our customers. Our new mobile website delivers an exciting new touch-point and we’re looking forward to seeing what we can do with this in future”