The Death of Longtail???

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A record of Google updates that suggest the search giant is actively pushing users away from long tail searches. As long suspected these queries are harder monetise. By driving more users to generic queries it inevitably increases the cost for advertisers on Google’s proven ad platform.

How Google Killed the Longtail Infographic.

Shopping for a Sofa?

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How to Choose Your Next Sofa

Although it’s important to choose a sofa that suits your living room, comfort and durability should also be at the forefront of your mind. A typical sofa should last for approximately ten years, and there are many factors that can affect its longevity. Here are some hints and tips to help you find a sofa which will stand the test of time:

Sofas – Hardwood Frames

Let’s start from the inside of the sofa. When choosing a new sofa, it’s vital you pick one with a strong, well-constructed frame. Even better, pick one that features handcrafted solid hardwood frames that are dowel glued and screwed rather than stapled. Leather and fabric sofas such as the Vermont large sofa and Jasmine small sofa from Oak Furniture Land each boast hardwood frames, which are glued and screwed together by skilled craftsmen in the UK. Unlike cheap fabric sofas with chipboard or softwood frames, these sofas are much more cost effective in the long run as they offer exceptional durability for years of reliable use.

Sofas – Seat Fillings and Cushions

Sofas are designed to offer you ultimate comfort and support and the type of filling used in the seat cushions is of the utmost importance. The best type of seat cushion you can find is one that’s been filled using either Duratech or Encore carded fibre. These are the only two filling types to have ever received the FIRA Gold Award for product excellence. The material moulds to the shape of your body – much in the same way that memory foam works – which ensures unbeatable comfort and support. Another key feature to look out for in your new sofa is generously deep seat cushions with fibre-filled backs for extra support.

Choosing sofas – Upholstery

In the sofa world, choice is everything. Leather and fabric sofas come in a wide range of finishes and the type of upholstery used can make a huge different to the comfort and durability of your new sofa. When shopping for a new leather sofa, ‘semi-aniline’ is a key word to look out for. Representing the highest quality, this type of leather sofa will age beautifully and allows the beauty of the hide to be enjoyed in its most natural form. Fabric sofas, on the other hand, can be deliciously soft and the covers are often removable for dry-cleaning purposes.

Contemporary Sofas and Traditional Sofas

Last but certainly not least, you should choose a sofa that complements your living space. If your home is ultra-modern, perhaps you might enjoy the understated sophistication of a full-grain, Italian leather sofa. For a classically-styled conservatory, you might opt for a loose cover fabric sofa with elegant valances. Finally, before you delve into the sofa world for your next purchase, make sure you check for free delivery services and interest free finance options!

Furniture Village Mobile Website

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Furniture Village recently launched a new mobile website with the intention of harvesting increased levels of web users on mobile devices.

As of November 2011, 91.4 million people in the United States owned smartphones, according to comScore which is estimated to have now exceeded 100 Million.

Since it’s launch, the average basket value on Furniture Village’s mobile website is reported to have surpassed that of its main website.

The retailer attributes the new peak in average basket value to the accessibility and usability of its mobile retailing website, which it launched after Christmas and developed with mobile specialists We Love Mobile.

The teams worked together to create a site with fewer ‘taps to purchase’ than many existing mobile retail sites. Now, over one in five online visitors to Furniture Village’s website come from a mobile device such as a smartphone or a tablet.

Commenting on the success of the launch, Charlie Harrison, head of eCommerce at Furniture Village said: “The mobile website has created a new shopping experience for our customers. It’s not an uncommon sight to see someone sat on the very sofa that they’re looking at on their phone.

“We wanted to make buying furniture as easy as possible for our customers. Our new mobile website delivers an exciting new touch-point and we’re looking forward to seeing what we can do with this in future”

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