Making a commitment to guarantee pre-Christmas delivery is one of the most important promises that a company will make all year. For many of us, Christmas is one of the biggest events of the year and households all over the world strive to ensure that the 25th December is the perfect festive occasion. A key ingredient of this is making sure that all gifts for friends and families are in place so as to avoid the embarrassment of having to inform your loved one that their Christmas present is “in the post”. Twenty years ago consumers didn’t have the same issue – at least, not to the same extent. Before the internet was such a mainstream tool for shopping, customers would have no choice other than to visit the physical retail outlets and come away with the goods they have purchased in-hand. In some instances deliveries would then need to occur, but only a fraction in comparison to the modern day.
Internet shopping has proved to be a much more accessible way to shop as it allows a customer to instantly compare prices across hundreds of stores within seconds, ensuring that they secure the best prices possible. For those of us with large families we know only too well how expensive Christmas can be, so any money saved is a huge bonus – which is why such a high percentage of consumers now do their Christmas shopping online. The downside of this is that 99% of all orders will have to be delivered to your doorstep; this then takes out of your hands the physical date that you will have the goods in your possession.
Subsequently there is a lot of trust placed upon the retailer by the consumer, so the pressure is on for them to deliver on their guarantee. Failure to do so will likely cause a huge amount of upset and negative feelings towards the company, as it will potentially ruin an individual’s Christmas. The introduction of the internet and online review sites allows customers to express their goodwill or displeasure towards a company and its services online instantly – which is then immediately accessible to millions of users worldwide. This has created even more of an emphasis on the modern day business to ensure they offer the highest levels of customer service, as one false move could cause their reputation to be jeopardised in a matter of minutes.
For those companies that fulfil their promises and ensure all goods are delivered before Christmas as guaranteed, the holiday season will prove to be a fruitful period – both financially, as well as enhancing their reputation as a reliable retailer that consumers can trust. This kind of reputation is absolutely priceless to a company, so the importance of this commitment cannot be underestimated.