When targeting regional markets there are several tools you can utilise to get a near instant footprint.
Google maps is the obvious choice many business’ with bricks and mortar premises to support localised search strategies, but often overlooked is the impact regionalised PPC campaigns can have.
Targeting regional search campaigns around a particular region can yield impressive CTR and Conversion rates. Now imagine you have a national business with no physical premises, is there anything stopping you targeting numerous localities?
Micro-sites targeting local search queries can also prove successful for organic listing that are often targeting niche local terms.