Let’s Tweet together

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Now it seems that offering there is a new way to increase the audience you have on social networking site Twitter. The BBC today released news of a Australian social media marketing company uSocial offering a unique service.

uSocial is offering companies a paid service that will find followers for users of the micro-blogging service for a fee starting at $87 (£53) for 1,000. The companies offer packages that go up to 100,000 people, a significant boost to the audience companies can market through Twitter.

uSocial will find potential followers by searching Twitter and working out what individual users are interested in. USocial will also profile where people are so it can more closely match users with feeds they might want to follow.

USocial then sends messages to potential followers telling them about the new Twitter user they might want to follow.

“It’s up to the user to follow them or not,” said Mr Hill. He added that uSocial continues to look for followers until the specified number had signed up.

“A woman who runs yoga classes is one of our clients,” he said. “So are some religious organisations including one man that just wants to get the word out about God.”

“Twitter started as a way for just friends to keep in touch,” said Mr Hill. “As with any social media site once they get big, every business or marketer jumps on the bandwagon.”

The estimates value put on a follower on Twitter is 10 cents a month for a company that gets a user to sign up. The money would be made from adverts and sales on websites that followers click through to.


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