News has resurfaced that Sony is planning to release a mobile phone that will incorporate elements of its popular Playstation Portable or PSP. With Sony already lending its name to the Cybershot and Walkman Sony Ericsson mobile it would seem a logical step.
In the mobile market Sony is part of a joint venture with telecommunications giant Ericsson to make mobile phones, and last week launched the motion sensing F305 gaming phone. Motion sensing technology used allows the user of the F305 to play games such as bowling and fishing, imitating the movements required if actually playing the sport.
Although a break through in gaming facilities seem in mobile handsets to date, it had been predicted that the F305 model would include some Playstation branding or a PSP style design. However, leaked information suggests that the Sony isn’t willing to give their converted Playstation branding to a joint venture.
With Sony Ericsson lying a lowly fifth place in the handset market it seems Sony are not wiling to risk their closely guarded PlayStation brand on a joint venture handset quiet yet.
It is rumoured that such decisions has lead to the break down of the Sony Eriksson relationship, and sources have said that relation between the two are frosty.
This further fuels rumours that Sony is in fact working on its own PSP style mobile phone handset which is being tipped for release around Christmas 2009, however contrary to this the joint Sony Ericsson venture has filed a joint patient for a portable mobile communication device that mimics the PSP.
As usual there are no confirmed comments regarding any of the rumours so I guess time will tell.