Yahoo Launches SiteAdvisor in SERPS

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Yahoo has implemented technology into it search facility that will provide a warning for users if they are about to click onto a site that hosts viruses, spyware or spam.

Using SiteAdvisor from McAfee Yahoo will warn users via a SearchScan facility of potentially risky sites. The SearchScan facility will be in place as default to produce on screen alerts to its users.

“Our goal is to protect users by allowing them to make a more informed decision about the sites they visit,” said Yahoo’s Priyank Garg.

The tool that is being introduced as a free embedded tool which will warn users of three types of security risks, browser exploits, dangerous downloads and unsolicited emails.

The facility went live today and an example error warning can be seen with a search for ‘free music’ with a red explanation mark highlighting potentially hazardous sites.

By teaming up with McAfee Yahoo are trying to calm fears from users who accidentally click on wrong links in search results.

“Yahoo users have clearly told us that among the most important concerns for them are all these lurking threats on the Internet,” said Priyank Garg, director of product management for Yahoo’s search division. “They know the damage they can do but they don’t know how to protect themselves.

The add on demonstrates Yahoo’s plan to grab a bigger proportion of the search market amid a recent financial slump after a takeover bid from Microsoft was withdrawn seeing shares slump by 15%.


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