In relation to The Shelf’s popular social networking themed posts, news broke last week that Facebook has raided Google in order to fulfil the position of chief operating officer. The position was filled in order to provide Facebook, who last month saw their first ever dip in visitors, with a more experienced management and advertising figure as the company tries to make more money out of targeted advertising without alienating users.
The defection by Sheryl Sandberg from internet search giant Google was first announced last Tuesday marks a period of adjustment for Facebook who only three months ago suffered huge setbacks in efforts to inject more commercialism into is social site.
In her time at Google Sandberg has helped the search giant build up one of the most rivalled advertising models in the world in the position of vice president of global online sales and operations.
No doubt 23 year old founder Mark Zuckerberg will use the opportunity as somewhat of a mentoring scheme in how to future direct Facebook’s expansion, who Sandberg will report directly to.
Of the capture of Sandberg Mark Zuckerberg stated that she is “a great manager who will help scale Facebook’s operations globally,”
In the past eleven months Facebook has seen its user base triple to 66 million users, becoming the second largest social networking site behind Myspce. But Facebook remains dwarfed even further by Sandberg’s former employers who make more than $16 billion to Facebook’s $100 million in annual revenue.
There have also been recent mistakes by the Facebook owner that have led to questions about Zuckerberg’s judgement after marketing tool Beacon was allowed to track users’ purchasing patterns across dozens of sites and display the information on pages of listed friends within the Facebook network.
But although mistakes have been made and the social networking site has plateaued of late, many still expect great things in the future. Planning to go public in 2009/10 Facebook could still turn out to be the biggest internet success story since Google went public in 2004.
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