Launching an online music download store has been a popular online money maker with the rise of portable mp3 players, and with that, online retailer Pay.com is the latest company to announce that it has launched such a service, but this time with a difference – its downloads are DRM free.
Providing music tracks without digital right management copy protection will allow customers of PlayDigital to download tracks and albums onto most mp3 devices. Tracks with DRM are restricted to what players that they can be played on, and can even be restricted to a set amount of plays.
Amazon has released a similar service in the US offering DRM free music to its customers. Amazon did have plans to launch in the UK, but PlayDigital is now the first DRM free music download service to enter the UK market.
With the launch of PlayDigital, Jersey based Play.com is challenging the dominance of Apples iTunes service in the UK with Apple selling tracks with DRM included. Tracks bought without DRM from PlayDigital will not only be cheaper but can be played on more mp3 devices including Apple iPods.
The DRM free songs that are to be offered initially are made up from records from the catalogues of EMI, with expansion planned throughout the services first six months pending major deals with other record labels enabling PlayDigital to sell their DRM free music tracks.
Top 100 tracks will be available for 65p as opposed to 79p on iTunes, with albums available from £4.95.